HomeCommunicationsPolicies, Guides and StandardsLogo Standards

1.3. Logo Standards

As a nationally prominent institution of higher education, the University of Connecticut must communicate a clear and consistent identity to its external audiences. Visual identity standards, which are applicable to the entire University, are critical to achieving this objective.

School of Business wordmark


The School of Business logo (also referred to as the wordmark) is available in the following four formats:


Each format of the School's logo are offered with the following color options:

File type

Depending on the end-use of the logo, our office can prepare for you the appropriate file type, which includes:

We can assist you in choosing the appropriate file type for the job you are doing.

Other branding marks

University wordmark

The University wordmarks are available in three types: vertical arrangement, horizontal arrangement, and the simple wordmark. Similar to the School of Business logo, the University logo is available in full color, all UConn blue, all black, or white. For full guidelines on how to use the wordmark, see brand.uconn.edu. A zip file of University logos are available for download. If you need assistance choosing the appropriate wordmark to use, contact communications@business.uconn.edu.


The University seal and the School of Business seal are limited-use only. Always check with the Office of Communications for approval before using the seal on any document or materials (communications@business.uconn.edu).

Oak leaf

The oak leaf is a secondary graphic symbol for UConn and can now be used as either an identifying mark on its own or as a design element. Guidelines for using the oakleaf can be found at Brand.uconn.edu.

Husky Pride and Husky Dog

The Husky Dog logo is reserved only for athletic uniforms and retail merchandise.

The Husky Pride logo can be used on promotional products, apparal, signage only with approval from Athletics. Please contact communications@business.uconn.edufor assistance getting approval. The Husky Pride logo can be used in UConn email signatures without the need for approval.

Custom wordmarks/Third-level entities

Established wordmarks have been created for the University and its Schools, Colleges, and regional campuses. For all other entities, personalized wordmarks can be created. Right now these are being created as the need arises. If you have a need for a custom wordmark, please contact communications@business.uconn.edu.


University-branded stationary, including letterhead, envelopes, and business cards, can be purchased through Kuali.

"Homemade" logos

All users are restricted from creating new logos separate from the University standards. This includes visuals that imply the look of a University logo. If you have a usage question, contact communications@business.uconn.edu; we will be happy to advise you.

Frequently Asked Questions

How do I request a logo?

Send the following information to communications@business.uconn.edu:

  • Logo format
  • Color
  • File type needed
  • What the logo will be used for

If you do not know which logo format, color, or file type to request, we will be happy to make a recommendation.

Are there restrictions in how I can use the logo?

The School's logo can be used on materials related to the School, including presentations, printed materials, and in digital uses. The seal can only be used in . If you want to use the logo on printed materials (such as clothing, pens, keychains, jump drives, etc.), it will have to be approved per University policy. For approvals, please contact communications@business.uconn.edu. For full brand standards, please visit brand.uconn.edu.

I have an item that uses the University's old wordmark. How/when will it be updated?

The School's Office of Communications is compiling a list of items that will need to be revised with the new branding, including websites, promosheets, brochures, banners, email templates, etc. If you have an item you'd like to make sure is added to that list, please email communications@business.uconn.edu.

What is the expected timeframe to transition to the new University/School wordmarks?

Where can I get more information on the School's branding policies?

This page was: Helpful | Not Helpful