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1.8. Marketing to UConn Audiences

I. Email

Audience: University-wide

To reach the University community via email, users with a NetID may submit items to the Faculty/Staff Daily Digest and/or Student Daily Digest. These are consolidated notices delivered weekdays via email at 11 a.m.

Please note: Items must be submitted at least two days prior, and may be screened or edited to meet submission requirements.

Audience: School of Business Faculty, Staff, Graduate Students

To reach specific School of Business audiences, the following listservs are available through Microsoft Outlook:

To reach students in the following programs via email, make your request to the following individuals:

  • Cost: Free

Please note: Items may be screened or edited for relevance to programs.

Audience: School of Business Undergraduates

To reach School of Business Undergraduates, you may submit an ad or article to The Biz, a weekly e-Newsletter emailed every Thursday to all undergraduate business students, faculty, and staff.

How to submit an announcement to The Biz:

*Items must be submitted at least two days prior to publication, so the dates below begin two days from today (not counting weekend days when there is no publication).

  • Click on http://soapbox.uconn.edu/
  • Click on Submit Announcement
  • Click The Weekly Biz
  • Click Continue
  • Select the publication date (date you would like your story posted in the newsletter)
  • Click Continue
  • Add your Suggested Headline/Title: (required field)
  • Headline Link (optional)
  • Description (To add a hyperlink, make sure you put http://websiteaddress)
  • For more information, contact: (required field)
  • Preview Story
  • Submit
  • Postings must be school-related and may be edited by the staff. The Biz is emailed every Thursday to all undergraduate business students, faculty, and staff.

For more information, contact undergrad@business.uconn.edu 

 

II. Calendars

Overview

All users with a UConn NetID may submit calendar events at events.uconn.edu.

Audience: University-wide

To reach the broadest UConn audience, choose "Submit to UConn Master Calendar" as one of the calendars you share with.

Please note: Your event will be reviewed by the calendar owner for approval.

Audience: School of Business Faculty, Staff, & Students

In order to have your event appear on the School of Business website and be considered for additional promotion, make sure you choose "School of Business" as your main calendar or a calendar you share with. You can only choose 5 additional calendars.

For more information on submitting events, or to view all available calendars, please visit Helpspot: Communications: Event Calendars.

 

III. Display Monitors

Audience: Students (Storrs)

The Wilbur Cross Information Center has large flat television screens that play advertising stills. Create a PowerPoint slide with information about your event and send it to jane.zopfi@uconn.edu.

The Wilbur Cross Information Center provides the University community with a one stop location to perform the most common student service tasks.

Audience: School of Business Faculty, Staff & Students (Storrs)

The School of Business display monitors in Storrs allow us to schedule and display messages on television screens at various locations. To submit an item for display, follow the guidelines at Helpspot: Communications: Display Monitors.

Please note: If your ad is to promote an event, please first submit that event to the School's event calendars.

Audience: Faculty, Staff & Students (Stamford):

The UConn Stamford campus display monitors can be used to reach the Stamford audience. To submit an item for display, contact matt.proulx@uconn.edu.

Audience: School of Business Faculty, Staff & Students (Stamford):

The MBA Office in Stamford allows us to schedule and display messages on a television screen outside the office. To submit an item for display, follow the guidelines at Helpspot: Communications: Display Monitors and indicate that you are trying to reach the Stamford business school audience.

 

IV. The Daily Campus

Audience: Approx. 24,000 students, faculty, and staff (Storrs and Greater Hartford)

The Daily Campus newspaper will run ads at a cost. Refer to the Daily Campus Advertising Rates manual to decide on the size, day and frequency your ad will run. Create and save your ad as a PDF, JPEG, or TIFF file; email or fax your ad.

Please note: You must submit your ad at least 3 days in advance of when you would like it printed.

 

V. Glass Showcases (Student Union)

Audience: Students (Storrs)

There are 4 glass display cases along Union Street in the Student Union that can be reserved to advertise for your organization. The shelves are 30" x 15" each, so there are many possibilities when choosing your items to fill them. Reserve your showcase by contacting the Event Services Office. The showcases can be reserved for one week at a time.

Please note: Showcases are reserved on a first-come, first-serve basis.

 

VI. Residence Halls

Audience: Students (Storrs)

Residence halls have bulletin boards and other designated spaces for posting event flyers. Create your flyer and be sure that it includes your organization name, date and time of event and contact information. Bring your flyers to the appropriate Complex Coordinator of the Residence Hall where you wish to have it hung.

Please note: Flyers must be received at least 5 working days prior to when you would like them posted.

 

VII. Shuttle Buses

Audience: Students (Storrs)

The University has an extensive bus system that uses six different routes a day. Twenty-one buses have the capacity to offer overhead advertising, allowing exposure to about 58,000 passengers a week. Design and print 19 bus ads that are EITHER 11"L x 24"W with 1/2" margins on the top and bottom or 11"x17" with 1/2" margins on the top and bottom. They should also be laminated or backed with a strong flexible material. (Printing and laminating can be done by Document Productions for a fee). Be sure to contact the Coordinator of Advertising to ensure that there is available space.

Space is sold on a weekly basis and can be available for up to a year.

 

VIII. Table Tents

Audience: Students (Storrs)

Table tents are plastic displays that are located in the dining halls on campus. They hold 3 advertisements at a time for 2-week intervals. You can design an ad or you can have dining services design an ad for you for a small fee.

Please note: Make a reservation for your table tent far in advance as the reservations tend to fill up quickly.

 

IX. UCTV Channel

Audience: Students (Storrs)

UCTV is a student-run television station that broadcasts on "HUSKYvision" channel 14. You can contact UCTV to create a commercial for your organization. Provide the advertising director with information about the event and any ideas that you may have for the commercial. You may also create your own commercial and submit it to UCTV.

Please note: Contact the advertising director at least one month in advance of when you would like the commercial to air.

 

X. WHUS Radio Station

Audience: Students, Faculty, Staff (Storrs)

WHUS 91.7 is the local FM radio station at the University. It has many listeners and superior reach for a college radio station. They run ads during and between programs. Write up the announcement that your group would like to make and email it to the production director.

Please note: Announcements may not have qualitative or quantitative information (i.e. "We are having the best event ever!" Instead your announcement should say, "We are having an event Friday.") Announcements may not have a call to action (i.e. "Come to the meeting this Friday." Instead your announcement should say, "This Friday we will be having a meeting.")

 

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