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Social Media
2.5. Social Media
Official School of Business Accounts
Twitter
Facebook
YouTube
LinkedIn
Official UConn Accounts
Twitter
Facebook
YouTube
For a list of all other official UConn social media accounts across the University, go to uconn.edu/connect
Recommended Social Media Guidelines - School of Business
Subject to change upon release of University-wide guidelines in 2013
Facebook
- Up to 1-2 posts per day
- Limit posts and likes to program and/or School of Business related items
Twitter
- Up to 6-8 posts per day
- Majority of tweets should be program-related
- More flexibility; can "tweet" and "retweet" items that may be of interest to audience/relevant to program or School
For all Social Media Platforms
Remember, any social media accounts associated with UConn, the School of Business, or its programs are public representations of the University and should reflect professionalism and neutrality of opinion.
News
As a general rule, only share content relevant to your school/department. For example:
- Information coming directly from program would be appropriate, e.g.: "Ram Gopal, UConn School of Business, comments in this article about big data analysis: [link to article]"
- Information that doesn't concern the school would be inappropriate, e.g.: "Check out these helpful tips for summertime travel" or "How to prepare for severe weather"
Events
Only share School of Business events or program events. University-wide events are okay if relevant to your audience (e.g. UConn Innovation Quest Competition, open to all UConn students). For example:
- Tasteful photos of a recent event would be appropriate, e.g. "Here is a photo of some of our graduate students at last week's networking event with local businesses."
- Information coming from or promoting product vendor events would be inappropriate, e.g. "Find out about the latest trends in CRM software in this upcoming webinar, brought to you by [vendor]"
Other
Do not automatically distribute (via "like," "share," "post," "follow," "subscribe," "retweet," "favorite," "@mention" or other):
- Political articles if our active involvement can be discerned, e.g.:
- "Josephine White is running for Governor" is not appropriate
- "Josephine White has been elected Governor" may be appropriate
- Items that are critical of the School, its entities, or its faculty/staff/alums.
- Events that are not affiliated with the School or University, e.g.:
- "Daily early bird specials at Wood N' Tap in Vernon, stop by before 6pm for reduced price appetizers!" would be inappropriate.
- Anything that indicates a religious connotation, e.g.:
- "Happy Feast of St. Mary day!" would be inappropriate
- "Happy Holidays" or "Season's Greetings" during the holiday season would be appropriate.
- Items that are irrelevant to the School, Department, and University.
- Items that are offensive or unprofessional.
- Items from unofficial University accounts or anything that projects a poor professional image, e.g.:
- "Sh*t UCONN Says," "UCONN Crushes," "UConn_JayHickey," and "UConn Free Press" are NOT official University accounts and posts would be inappropriate to share, "like," etc.
A list of official UConn social media accounts is available at http://uconn.edu/connect.php
If in question of whether something is appropriate to share, email communications@business.uconn.edu